Google Ads · 2025
Performance Marketing Engine
End-to-end paid acquisition system for a service-based business entering competitive digital markets.
The Challenge
High cost-per-acquisition, no attribution clarity, and campaigns managed through the UI without automation or systematic optimization.
The Solution
Restructured the entire campaign architecture. Integrated Google Ads API for automated bid management and real-time reporting. Built custom dashboards connecting ad spend to actual revenue — not just clicks.
- Campaign structure rebuilt from account level down
- API-integrated automated reporting pipeline
- Cost-per-lead reduced through systematic A/B testing
- Custom attribution dashboard connecting spend to signed contracts
- Automated alerts for budget pacing and performance thresholds
The Result
Complete campaign restructure with API-driven optimization and clear revenue attribution.